Work Samples

Below are samples of my work produced during my time at Champlain College.  The samples come from several different courses and cover various topics.

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Magic Hat Digital Audit

Magic Hat Brewing Company Digital Audit

A comprehensive survey of the current digital presence of Burlington-based national craft brewery, Magic Hat. The document includes a full website/social media audit, definition of industry trends, competitor analysis, SWOT analysis, target market

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Web Analytics Report

Web Analytics Report: University of Vermont Instrumentation and Model Facility

An in-depth web analytics report, identifying and analyzing the reason(s) behind the lack of interest generated by the antibiotic bead mold product page of the IMF website. The paper goes on to submit recommendations for correcting the performance of the page and generating leads.

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The Ethics of Product Placement

The Ethics of Product Placement

Written from the point of view of a marketer, this document fully defines and explores the ethical controversies around product placement. It dissects the issue through the lens of various ethical theories and provides best practices in moving forward.

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Lit Review

The Effects of Software Piracy on Economic Development

A literature review reporting opinions from scholars on both sides of the controversy regarding software piracy. The paper examines both the positive and negative repercussions of software piracy on world economies, technology, and development.

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