Infographic: The State of Digital Marketing in Sports

Infographic: The State of Digital Marketing in Sports

This very nice inforgaphic comes from ECAL, an online calendar marketing system.  The inforgaphic does a great job summing up some of the key trends, challenges, and opportunities of marketing sports in a digital world.  A couple of key points to pull out of the infographic are the fact that social media space is highly fragmented, thus interconnectedness is important; sports and entertainment are merging, so community-based marketing initiatives are key; and that purchase decisions have become quicker and put a higher emphasis on recommendations from friends and blogs.  The number that really stood out to me were that the average smartphone user checks their phone 150 times a day.


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About Matt Leap

I'm a Senior marketing student at Champlain College in Burlington, VT. Originally from the Albany area of New York, I'm a passionate New York sports fan. I combine my love of sports with a focus on technology. I'm a numbers guy' with a mind for stats and figures. Professionally, I focus on marketing in digital spaces. I specialized in digital analytics, search engine optimization (SEO), and search engine marketing (SEM).

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